Transforming Companies and Teams with Consumer Psychology and Behaviour Design - Blog

From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences, for users and for yourself. If you're curious about how people think and how you can bring consumer behaviour into your product, team or business, you're in the right place.

Stop Walking in Your Users’ Shoes

Stop Walking in Your Users’ Shoes

Stop Walking in Your Users’ ShoesGary van Broekhoven

Empathy is key in UX—but is it enough? Learn how behavioural design, psychology & AI can take your UX from decent to deeply insightful.

Behaviour DesignConsumer PsychologyCustomer Discovery

“It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

Want to know why 5000+ readers love receiving tips and latest research in the world of Consumer Psychology

Copyrights 2025 | WhatDrivesThem™ | Terms & Conditions